Innovation starts here.
Aurora Holdings invests in great ideas and the people behind them. We go all-in with our knowledge, network, and operational and tech support. And we help build your great ideas into exceptional companies fast.
We don’t want to be an investor. We want to be a long-term partner. We invest our time, money and expertise to help your business grow. And your success is our success.
In Good Company
Have a deeper look into our current portfolio:
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Flows
Founded: 2021
Automation and integration super tool
Flows is a workflow automation platform that ingests data from any source or integration, to empower your entire organisation to connect apps, build features and drive digital automation, without code.
Why we invested: The software has the potential to revolutionize the way businesses operate and streamline processes across the board.
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High Roller Casino
Relaunched: 2022
VIP Casino Experience
High Roller Casino is a high-end digital gaming product that captures the exclusivity experienced in Vegas or Macau land-based casinos and provides excellent service to its online customers.
Why we invested: A unique combination of market position, exclusive features and superior customer service set it apart from other online gaming sites.
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Wedia Group
Founded: 2021
Connect your brand to the right audience
Wedia is a contemporary affiliate network creating innovative live and social media content across multiple platforms and verticals to entertain and build your communities.
Why we invested: With the rapidly growing demand for streaming and digital content, Wedia is well-positioned to capitalize on this growth.
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Betsala
Founded: 2020
Chile's newest sports betting brand.
With a strong focus on brand presence in the local region including television, sponsorship of Club Deportes Temuco and Marcelo Salas as ambassador, Betsala is focused to become the Number One betting company in Chile.
Why we invested: We love the high growth potential of the Chilean market and the passion the people have for sport.
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Kero Sports
Founded: 2019
Algorithmically Curated Micro Betting
Kero Sports powers in-game microbetting experiences by converting real-time play by play data into highly contextual microbets - delivering new bets regularly for an immersive and consistent betting experience.
Why we invested: Kero turns the thought process of making a bet on its head through data.
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NARC
Founded: 2020
Creating the most immersive online persistent world ever made.
NARC is a team of seasoned game developers offering players an immersive and dynamic gaming experience that has never been seen before.
Why we invested: We believe in the potential of games and our confidence in NARC's ability to deliver a truly groundbreaking gaming experience for players.
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Betty
Founded: 2023
Safe, social and inclusive slot play
Betty.ca is an online casino that offers players a wide range of slot games. Focused on female slot enthusiasts, Betty offers players a safe , social and inclusive environment to play their favourite games.
Why we invested: Betty is well-placed to challenge the landscape of online casinos made for the sports betting market by creating a ‘safe, social and inclusive’ experience for slot players.
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Blixx Gaming
Founded: 2022
Blixx Gaming is a service provider to successful iGaming brands delivering superior user experiences.
Blixx Gaming differentiates itself through streamlined open banking, a superior customer experience, and a loyal user base.
Why we invested: Veteran leadership, a team that works very well together and deeply understands the customer's needs will ensure a durable future for the brands they serve.
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Alliance
Founded: 2013
One of the most recognisable brands in esports.
Alliance is a legendary esports organisation known globally for it’s world-class players and unforgettable experiences for their fans.
Why we invested: Alliance is a true leader in the esports vertical. We were attracted to their player development and core values of dedication, teamwork and community.
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Fluid
Founded: 2023
Next-Gen Digital Cashier
Fluid is a cutting-edge digital payment solution providing a personalised experience for each transaction. Fluid's use of AI enhances user experience by tailoring transactions to the individual context.
Why we invested: Fluid developed an agnostic cashier that seamlessly integrates into any website and any number of payment suppliers while using AI to optimize the user journey.
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Next.io
Founded: 2018
Delivering iGaming’s News and Insights
A-list guests, keynote speakers, panel discussions, fireside chats, and presentations make NEXT.io a focal point for the industry, and provide critical data for the iGaming industry
Why we invested: Next.io is the next generation of trade media and events, offering a unique experience unrivalled across the global industry.
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Funnz
Founded: 2020
Making Mundane Magical.
Funnz is building premium online casino environments and delivering great player experiences. Operating since late 2020, they have enjoyed a thrilling success saga while supporting the launch of multiple brands through three different continents.
Why we invested: We believe in igaming brands that create a safe, fun and sustainable environment for players.
We go all in early. We work with brilliant people on novel ideas. We help shape them, grow them, into meaningful stories, at an epic scale.
We go all in early. We work with brilliant people on novel ideas. We help shape them, grow them, into meaningful stories, at an epic scale.
Find out what it’s like to be a part of Aurora.